Time & Location
Sep 03, 2024, 12:00 PM – 1:30 PM
Virtual Event
About the event
Join us for a panel discussion featuring Ford Design's Color & Materials Director, Alina Renoux. Alina will lead a conversation on how Ford's diverse backgrounds, tools, and technology help us understand what matters most to our customers and how we use that knowledge to strengthen their connection to the Ford brand. Alina will be joined by Ford Design leaders, including members from Human-Centered Design (HCD) and the Design and Technology team.
Discussion topics will include:
- Storytelling & Experience: Approaches to telling deeper stories and creating enhanced experiences.
- Human-Centered Design (HCD): Creating desirable products by putting our customers first and designing with empathy and reason.
- Virtual Reality (VR): Exploring the impact of VR and visualization tools on design ideation and communication.
Event Details
Sept. 3
12 noon - 1:30pm
Join Virtual Webinar: https://collegeforcreativestudies.zoom.us/j/99027648810
About Ford Design
Ford Design is a diverse team united by a common goal. Our objective is to design products and services that people love and can't live without.