Tue, Sep 03
|Ford Panel
The Future of Ford Design
Conversation on how Ford's diverse backgrounds, tools, and technology help them understand what matters most to Ford customers and how they use that knowledge to strengthen their connection to the Ford brand.
Time & Location
Sep 03, 2024, 12:00 PM – 1:00 PM
Ford Panel
About the event
THIS EVENT HAS BEEN POSTPONED
Please check back at later date for reschedule information.
Join us for a panel discussion featuring Ford Design's Color & Materials Director, Alina Renoux. Alina will lead a conversation on how Ford's diverse backgrounds, tools, and technology help us understand what matters most to our customers and how we use that knowledge to strengthen their connection to the Ford brand.
Alina will be joined by Ford Design leaders, including members from Human-Centered Design (HCD) and the Design and Technology team.
Discussion topics will include:
- Storytelling & Experience: Approaches to telling deeper stories and creating enhanced experiences.
- Human-Centered Design (HCD): Creating desirable products by putting our customers first and designing with empathy and reason.
- Virtual Reality (VR): Exploring the impact of VR and visualization tools on design ideation and communication.