Wilderness Capsule Collection Fashion Installation presented by Addictive Brand

Addictive presents the Wilderness Capsule Collection for Fall 2025—a release that merges hunter-inspired aesthetics with urban streetwear, sustainability, and cultural storytelling. Featuring camouflaged fabrics, earth-tone layering, and functional silhouettes, the collection is designed for the modern explorer navigating concrete jungles.

To mark the launch, Addictive transforms a contemporary art gallery into an immersive one-night-only fashion installation. Guests will walk across artificial grass flooring and encounter three pedestal platforms draped in camo netting and foliage, where live models will rotate throughout the evening to showcase select pieces from the collection in a powerful, living display.

The first 10 guests in attendance receive a special gift from Shadé, founder of Addictive brand and host of the evening.

Gallery walls will display large-scale campaign visuals, while an interactive photo station invites attendees to capture personal Polaroid portraits in front of the installation. Guests will also be treated to the Addictive “Wilderness” Latte—a signature…