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DETROIT 
MONTH OF 
DESIGN
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Conversation on how Ford's diverse backgrounds, tools, and technology help them understand what matters most to Ford customers and how they use that knowledge to strengthen their connection to the Ford brand.

Join us for a panel discussion featuring Ford Design's Color & Materials Director, Alina Renoux. Alina will lead a conversation on how Ford's diverse backgrounds, tools, and technology help us understand what matters most to our customers and how we use that knowledge to strengthen their connection to the Ford brand.

Alina will be joined by Ford Design leaders, including members from Human-Centered Design (HCD) and the Design and Technology team.

Discussion topics will include:

  • Storytelling & Experience: Approaches to telling deeper stories and creating enhanced experiences.

  • Human-Centered Design (HCD): Creating desirable products by putting our customers first and designing with empathy and reason.

  • Virtual Reality (VR): Exploring the impact of VR and visualization tools on design ideation and communication.

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