Art of the Label

Label Exhibit: September 5-9 during Six Spoke Brewing's regular hours

Art of the Label Grand Finale Film Screening & Industry Roundtable: September 9, 6:30- 9:00pm

Art of the Label: Where Art, Branding, and Brewing Collide

Hosted by Rodney Cooper and Rory McHarg

Join us for the Art of the Label, an exhibition celebrating the rich visual history of Detroit and Michigan’s craft beer scene. From the historic local brews of the early 1900s to the cutting-edge graphic designs of today's modern breweries, this multi-day exhibit showcases how label art helped shape the identity of some of our favorite beers and breweries.

Film Screening & Industry Roundtable: A Two-Hearted Tale

Grab a beverage and settle in for a 45-minute screening of “A Two-Hearted Tale”, directed by Rory McHarg and Bret Miller, and proudly produced right here in Detroit by Woodward Original, RampOrRye, and Reprise Post. This documentary dives into the fascinating origins of Bell’s iconic Two-Hearted Ale trout label and explores the life stories of the eccentric artist behind the masterpiece, Ladislav Hanka.

Following the film, stick around for an exclusive, collaborative roundtable featuring local designers and brewers. We’ll be diving into:

• The creative process behind conceptualizing and executing beer label designs.

• How visual art authentically reflects and elevates a brewery's brand identity.

• The influence of graphic design on commerce and consumer connection.

Label Exhibition Open September 5, 12-11pm

September 6, 12-7pm

September 8, 4-9pm

September 9, 6:30-9pm (Film Screening & Industry Roundtable)

UN SUSTAINABILITY GOALS

We use Detroit's UNESCO City of Design designation as a call to action for Detroiters to embrace the Sustainable Development Goals in their own communities, contributing to the active effort of solving global interconnected issues.